Digital Marketing and Social Media Expert

Our client is a unique player among international Employer of Record service providers.

They are looking for a part-time/temporary Digital Marketing & Social Media Expert. This is a remote role that can turn into a full-time/permanent role. Ideally in a timezone compatible with CET.

You will be building and managing the company’s social media profile and presence, especially Linkedin; creating shareable content appropriate for specific networks, monitoring and engaging in relevant social discussions; tracking, and measuring.
- Content creation and copywriting with backlinks
- Social Media Optimization
- Schedule content plan via Buffer/ Hootsuite, work on visualization on pages via Preview
- Ensure content is informative and appealing
- Present data through Google Analytics, DiiB, Semrush, Similarweb, etc
- Automate distribution of content on all platforms ( Linkedin, Medium, Instagram, Twitter, etc.)
- Competitor research via benchmarking
- Email Marketing campaigns, newsletter
- Recruit database using lead generation
- Grow/explore relevant audiences for the company's blog, website, and landing pages
- Create/optimize landing pages and conversion rates
- Run and prepare email campaigns
- Preparation of social media plan, content & visuals as well as automation
- Grow newsletter subscriptions
- Keyword analysis
- Link building in specific markets
- Lead and/or collaborate on micro sites, landing pages, and main site refreshes

Requirements:
Track record of Digital Marketing & Social Media work with Saas/HR Tech/equivalent
Proven experience using the following tools:
☑️ Google Analytics
☑️ Google Tag Manager
☑️ Mailchimp or similar
☑️ SEMrush / Collabim / SimilarWeb /Diib
☑️ ChatGPT / AI
☑️ Canva, Webflow